Silicon Beach Fest

Schedule

Get the Silicon Beach Fest schedule grid here.

Jun
25
Thu
All Mobile, All the Time: Marketing in a Device-driven World @ Marina del Rey Hotel - Edgewater Room
June 25, 2015 @ 3:00 pm – 4:00 pm
Track: Mobile

Mobile marketing is on the fast track to overtake desktop and become our single most used device and digital marketing/ad budgets prove it. We surf the web, communicate, email, utilize apps hourly, but how is a marketer to navigate this channel with all its entrée points – both online and offline? Display advertising leaves much to be desired. What alternative creative uses are marketers employing in this new landscape? How is mobile marketing impacting content development and cross-channel campaigns? How is big data informing mobile marketing and where does location-based fit in? We’ll explore all these topics and more.

Moderator: Erik Sass, MediaPost, Reporter

Panelists:
- Marc Mitchell, Lootsie, CEO
- Michael Hayes, UberMedia, CRO/CMO @UberMedia
- Adam Brenner, sparks & honey, Director of Product and Emerging Platforms
- Komnieve Singh, CallFire, Co-Founder and President

Presented by:
instantly

Evolution of the Media Company @ Marina Del Rey Hotel - Sunset Dining Room
June 25, 2015 @ 4:00 pm – 5:00 pm
Track: Digital Content

Expert panelists will discuss how audience consumption has changed the digital landscape. They will present a new business model addressing ways in which advertisers, technology companies, and service providers can work together to bridge the gap between traditional media platforms and emerging digital platforms. They will also explore new advertising and other revenue streams arising from the new media company eco-system, and propose ways participants can incorporate them into today’s work environment.

Moderator: Ron Camhi, Michelman & Robinson, LLP, Partner

Speakers:
- Vic Sapphire, Michelman & Robinson, LLP, Partner
- Ryan Hong, Michelman & Robinson, LLP, Partner
- Amy Leavitt, Briabe Mobile, Marketing Director
- Josh Entman, Jukin Media, Co-Founder and Chief Development Officer @JoshEntman

Presented by:

MichelmanRobinson

Mobile Payments @ Marina del Rey Hotel - Edgewater Room
June 25, 2015 @ 4:00 pm – 5:00 pm
Track: Mobile

Mobile payments experts and entrepreneurs will explore the latest developments in mobile payments and what we can all expect next in the ever changing world of money and digital money.  How does Apple Pay change the mobile payments landscape?  What will the consumer and merchant adoption curve look like?  What’s next for Samsung Pay, Android Pay and others?  What are the latest trends in digitizing not only the payment, but discounts, offers, receipts and electronic billing?  What are some of the challenges in deploying new payments technologies and reaching the desired consumer and merchant adoption levels?

Moderator: Vincent Hruska, City National Bank, SVP

Speakers:
- Steve Landry, GlobeOne, COO
- Ben Katz, CARD.com, Founder and CEO
- Colleen Poynton, Core Innovation Capital
- Shai Stern, CheckAlt, CEO
- Matthew Goldman, Wallaby, CEO

Presented by:
city-national-bank

Podcasting Hacks for Beginners @ Marina del Rey Hotel - Marina Room
June 25, 2015 @ 4:00 pm – 5:00 pm
Track: Digital Content

A panel of seasoned podcasters discuss how newbies can skyrocket a new podcast.

Moderator: Espree Devora, WeAreLATech.com + #womenintech Podcasts, ‘Podcasting for Beginners’ Instructor at General Assembly

Speakers:

- Ryan Williams, The Influencer Economy podcast @ryanjwill
- Harry Duran, Podcast Junkies podcast; founder of FullCast.co @podcast_junkies
- Graham Elwood, Comedy Film Nerds podcast and Earbuds: The Documentary @grahamelwood
- Addy Saucedo, Do I.T. podcast and sound engineer @addymvr

 

BIO ESPREE:

Espree Devora is known as “the Girl who Gets it Done”. She is Comms VP and Podcast host at WeAreLATech , a virtual tourist office for LA Startups, in addition to being a contributing journalist for TechZulu. The podcast was #2 across all of iTunes New & Noteworthy and is currently featured on Apple’s ‘Inspiring Women’s Voices’. On her blog SaveBusinessTime.com, she curates and reviews the best business software for startups to be more productive. She has provided seminars in entrepreneurship and technology to many corporations and universities including CBS, Disney and USC Executive MBA. Connect with Espree on Twitter @espreedevora or LinkedIn https://www.linkedin.com/in/espree.

BIO HARRY:

Harry is the Host of Podcast Junkies and Founder of FullCast, a full-service done-for-you podcast production service.

As a longtime fan of podcasts, Harry was inspired by a trip to the New Media Expo conference in early 2014 to start his own show. Podcast Junkies is a product of his passion for the podcasting medium, and the interesting personalities who currently host some of the more popular and engaging shows on iTunes. It’s a behind-the-scenes peek at these personalities and allows the audience a way to get to know them better.

To listen to the show, visit http://www.podcastjunkies.com

For more information about FullCast, visit http://fullcast.co

BIO ADDY:

Addy Saucedo is the creator and talk host of the DO I.T. Podcast, focused on intentional personal development aka transformation. This show is for those who are brave enough to put their best efforts forward to becoming a better version of themselves. The show hit #1 on iTunes New & Noteworthy for the ‘Health’ and ‘Society & Culture’ categories and #3 across ALL podcast categories in iTunes. Addy was recently featured on the Women In Podcasting panel for TechZulu. She contributes her passion for podcasting by helping podcasters come together via her directory, Podcasters Unite!

BIO RYAN:

Ryan Williams helps companies large and small launch their ideas to the world. As a marketing executive he has developed go-to-market brand strategies for companies such as Disney, Microsoft, Activision and Warner Bros. In the startup world, he’s been an early team member at DigiSynd(Disney), Machinima, and State. Ryan’s professional experience includes 12 years in marketing, business development, and entertainment. He also hosts Stories From the Influencer Economy, a podcast where he speaks to creators and entrepreneurs launching the next big things in media. The podcast was featured in Apple’s “new & noteworthy” in iTunes. He’s a former stand-up comedian who received his B.A. from Vanderbilt University.

BIO GRAHAM:

Graham Elwood is the co-founder of ComedyFilmNerds.com and LA Podcast Festival.  Also co-host of Comedy Film Nerds podcast. Director of Ear Buds: The Podcasting Documentary, set to release this fall.  Touring stand-up comic.  Surfer, yoga, vegetarian and any other California cliches.

Super Bowls to Retail: Integrating Digital into Brands and Agencies @ Marina del Rey Hotel - Sunset Dining Room
June 25, 2015 @ 5:00 pm – 6:00 pm
Track: Digital Content

From Super Bowl campaigns to retail, brands and agencies are facing the growing need to integrate digital into their strategy, creative, and production processes. The panel will feature agency and brand leaders that deal with this challenge on a daily basis and provide insight into their experiences and learnings, and their thoughts on the future of digital integration.

Moderator: Josh Crick, Leo Burnett, SVP, Managing Director of Digital Integration

Speakers:
- Josh Crick, Leo Burnett, Managing Director, Digital Integration
- Victor Nguyen Long, Audi, GM, Customer Experience @VNL
- Carolyn Coyne, Facebook, Creative Strategist, Facebook Creative Shop
- Kingsley Taylor, MRY West, Managing Director
- Derek van den Bosch, Red Interactive, VP of Operations and Delivery

Presented by:

Media Temple

Jun
26
Fri
A Friday Morning Keynote: Sean Moriarty, Demand Media, CEO @ Marina del Rey Hotel - Regatta Room (Main Stage)
June 26, 2015 @ 10:00 am – 11:00 am
Track: Digital Content

Sean serves as Chief Executive Officer and a member of the board of directors of Demand Media. Sean Moriarty - Demand Media (2)Sean was previously the CEO of Saatchi Art, which Demand Media acquired in August 2014, and the President and CEO of Ticketmaster, where he also served on the board of directors. Sean held positions of increasing responsibility during his tenure at Ticketmaster, including EVP, Technology and Chief Operating Officer. Sean has also served as an Entrepreneur in Residence at Mayfield Fund and he began his executive experience as EVP, Technology at Citysearch.

Sean sits on several private company boards of directors, including Eventbrite and TuneIn. Sean is also actively involved in non-profit work with CoachArt and the Pat Tillman Foundation.

Sean received his bachelor’s degree from the University of South Carolina and attended graduate school at Boston University and the University of South Carolina.

CTO Stories @ Marina del Rey Hotel - Marina Room
June 26, 2015 @ 11:00 am – 12:00 pm
Track: Developer Startups

Silicon Beach CTOs from top companies will discuss how they find developers, build their team, work with other teams in their organization, and scale for growth from startup to next stages.

Moderator: Casey Frith-Smith, FOX Network Engineering & Operations, VP Video Solutions

Speakers:
- Lukas Sliwka, Grindr, CTO
- Sunil Bhanot, Demand Media, VP of Software Engineering
- Ethan Kravitz, Curbstand, CTO @CurbStand
- John Coogan, Soylent, CTO / Co-Founder

Developer Track presented by:

directv_logo-1

Digital Content Deals: Valuations, Exits, and Then What? @ Marina del Rey Hotel - Sunset Dining Room
June 26, 2015 @ 1:00 pm – 2:00 pm
Track: Digital Content

Experts who’ve all sold or worked on digital content deals will discuss their decision process from valuation, to finding an acquiring company, to deal terms, and what you do next. Cuz you can’t go back to a day job.

Speakers:
- Neil Goldberg,AppOne, Founder; Angel Investor. Sold SayNow to Google in 2011
- Alex Fragen, UTA, Head of Global Content at UTA. Part of the team selling Summit to Lionsgate
- David Spitzer, Upper Diamond, CEO. A Branded Content Marketing Company. Was Head of Production at Ninth House – acquired by Korn Ferry for $90M

International Digital Marketing and Producing @ Marina del Rey Hotel - Boardroom
June 26, 2015 @ 1:00 pm – 2:00 pm
Track: International

Learn from industry experts on how to market and produce your digital content or projects internationally in this hands-on discussion and workshop.

Speakers:
- Bettina Sherick, Hollywood in Pixels, Founder. Formerly 20th Century Digital Marketing, SVP Digital Strategic Marketing. Bettina pioneered Digital Marketing for 20th Century Fox International (TCFI). During her 14 years with Fox, she ensured that TCFI consistently stayed at the forefront of movie studios for innovative digital marketing programs and marketing partnerships. She oversaw over 100+ international digital marketing campaigns across multiple platforms, including blockbuster new release films including THE FAULT IN OUR STARS, LIFE OF PI, the entire X-MEN franchise, both RISE and DAWN OF THE PLANET OF THE APES, AVATAR, all films in the ICE AGE franchise, and THE SIMPSONS MOVIE, the latter of which won the Webby Award and People’s Voice Webby Award. @bettina

- John Heisen, Bunnygraph Entertainment, Founder. John and his company Bunnygraph Entertainment, work with writers, talent, and technologists to create serialized formats for television, interactive/web and mobile platforms in what he calls “Storytelling through Advanced Content”. After completing a three year run as Transmedia Producer / Showrunner for the Academy Awards (Oscar.com), John now focuses on the development of a range of TV and film projects in both the US and around the world. His short film LONE HUNTER recently premiered at the Los Angeles Asia Pacific Film Festival and was selected for the Court Metrage at the Cannes Film Festival.

Presented by:

directv_logo-1

Advertising Tech 401 @ Marina del Rey Hotel - Boardroom
June 26, 2015 @ 2:00 pm – 3:00 pm
Track: Digital Content

Digital advertising has become more sophisticated and complex than ever, with the advent of programmatic buying, big data and an unlimited number of technology providers serving the blooming ad tech ecosystem. In this advanced marketing technology session, you’ll hear from some of the brightest minds in advertising tech about what’s hot in 2015 and what to look for from digital marketing over the next five years.

Moderator: Colette Dill Lerner, Steel and Pepper, Managing Partner

Speakers:
- Greg Pritchard, GumGum, SVP Business Development
- Angela Kinsella, Demand Media, Senior Dir. Programmatic Sales
- Varoujan Bedirian, Viant, VP Product Management
- Sheila Marmon, Mirror Digital, Founder and CEO

Presented by:

MichelmanRobinson

Friday Afternoon Keynote: Will Keenan, Endemol Beyond, President @ Marina del Rey Hotel - Regatta Room (Main Stage)
June 26, 2015 @ 2:00 pm – 3:00 pm
Track: Digital Content

Will Keenan, Endemol beyond USA, President gives afternoon keynote. Will Keenan

Will Keenan was named President of Endemol Beyond USA, the digital division of Endemol Shine North America, in November 2013.

Keenan oversees Endemol Beyond USA’s Premium Content Network (PCN), a leading provider of premium content available across more than 20 platforms including YouTube, Yahoo, AOL, Roku, TiVo, DailyMotion and Amazon Fire TV. Within its first year, Endemol Beyond USA established itself as the most-nominated digital network at the 2014 Streamy Awards and also won eight 2015 AVA Digital Awards.

Keenan recently oversaw the launch of ICON, the first worldwide premium lifestyle network. ICON, which is led creatively by digital pioneer and entrepreneur Michelle Phan, launched simultaneously in the U.S. and UK in March 2015. ICON is the new global destination for the empowerment of viewers through inspiration, premium lifestyle content and conversation.

Since joining Endemol Beyond USA, Keenan and his team have partnered with superstars such as Pitbull and Michelle Phan, Vine queen Brittany Furlan, YouTube’s musical prince MattyB, celebrity comedian Andy Milonakis and Emmy Award-winner Drea de Matteo, among others., Keenan has also overseen the online launch of numerous vertical networks and original show formats in comedy, music, originals, reality and lifestyle genres.

Keenan’s executive career in digital began in September 2011 at Maker Studios, where he served as Vice President, Vertical Development & Network Programming. When Keenan began at Maker Studios, the now Disney-owned MCN had 300 channels with more than 300 million monthly views and when he left for Endemol Beyond, Maker had scaled to more than 50,000 channels with five billion monthly views.

During his Maker Studios tenure, Keenan signed, launched and/or partnered with some of YouTube’s top channels such as BadLipReading and he also led Maker to become the first multi-channel network to partner with traditional celebrities including Kevin Smith, Adrian Grenier, Margaret Cho and “Guardians of the Galaxy” writer/director James Gunn. Keenan developed, launched, provided vertical optimization and original content programming development for four Maker Studios vertical network genres (beauty, moms, news and animation), and established Maker’s social presence by leading the company’s initial network-wide social strategy.

Prior to Keenan’s executive roles at Endemol Beyond USA and Maker, he is credited for leading roles in Love God, the first digital feature transferred to 35mm, as well as sci-fi musical The Ghastly Love of Johnny X, the last feature to be filmed on Kodak’s 35mm black-and-white Plus-X film stock. Keenan has been involved with more than 45 independent film productions, both in-front of and behind-the-camera. He’s served as the star, producer, director, writer, financier and stuntman across his independent film career.

Keenan currently resides in Los Angeles with his wife, Getty Images Senior Contributing Photographer Stefanie Keenan, along with their five rescued cats.

Growth Hacking: Tips and Techniques @ Marina del Rey Hotel - Marina Room
June 26, 2015 @ 2:00 pm – 3:00 pm
Track: Developer

Growth hacking experts will share tips and techniques in Growth Hacking, where developers create quick code and scripts to capture marketing data from social media and other open sites, to help them target potential customers, generate sales leads, increase product awareness, and build customer and client databases. These techniques are useful for startups, sales, growth and more. Growth hacking is a unique combination of skill sets of developers and marketers; we’ll discuss how they can work together for successful growth hacking results.

Moderator: Javon Frazier, Maestro Media Ventures, Principal. Formerly Marvel Entertainment, VP Games Marketing @JavonFrazier

Speakers:
- Justin Wu, Vytmn, Co-Founder / Growth Engineer
- Peter Chen, Vytmn, CTO
- Marieme Haynes, JKH Naturals, Managing Director, previously at Microsoft

Presented by:

directv_logo-1

The Bleeding Edge of Mobile @ Marina del Rey Hotel - Marina Room
June 26, 2015 @ 3:00 pm – 4:00 pm
Track: Mobile

This panel will examine how the latest in mobile technology is revolutionizing various industries.  Topics will include beacons, ACR (Audio Content Recognition), geofencing, augmented reality, and the way they are being applied to solve real business needs.

Moderator: Lori Schwartz, StoryTech, Founder @worldofschwartz

Speakers:
- Allen Vartazarian, Instantly, VP of Product
- Nick Desai, Heal, Co–Founder/CEO
- Laurent Grill, Zeel, LA General Manager @laurentgrill
- Heena Rastogi, eHarmony, Senior iOS Developer

Developer Track presented by:

directv_logo-1

Developers and Product Managers: Working Together @ Marina del Rey Hotel - Marina Room
June 26, 2015 @ 4:00 pm – 5:00 pm
Track: Developer

Experts in product development for software to Internet of Things will discuss strategies and tools for product development including systems for decreased product cycle time, user input and feedback for improvements and updates, lean development, new product features, rollout strategies, software tools to help with product management, and more.

Moderator: Cauri Jaye, rhubarb studios, CEO

Speakers:
- Mark Thomas, Google, Product Manager
- Chris Chandler, Fandango, Senior Director Product and UX
- Mary Baldwin, Pivotal Labs, Product Management
- Brian Kuhn, Media Temple, VP of Product
- Ben Handzo, NationBuilder, Head of Product

Developer Track presented by:

directv_logo-1

Developers Roundtable @ Marina del Rey Hotel - Marina Room
June 26, 2015 @ 5:00 pm – 6:00 pm
Track: Developer

Developers sound off on what they wish Business Dev, Product Managers, CTOs, CEOs, and their clients knew or understood, to help increase business efficiency.

Moderator: Espree Devora, WeAreLATech, Founder

Speakers:
- Kevin Goslar, Originate, Director of Engineering
- Gregorio Rojas, Sabio,LA, Co-Founder
- Brady Tsurutani, DIRECTV, Senior Director of Mobile Software Engineering
- Christian Harden, NFL Digital Media, Application Development Manager
- Matthew Montanez, LIVESTRONG.COM, iOS Engineer @MattMontanez
- Suzzee Uy, Bridg, Senior Software Engineer

Developer Track presented by:

directv_logo-1