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Mobile marketing is on the fast track to overtake desktop and become our single most used device and digital marketing/ad budgets prove it. We surf the web, communicate, email, utilize apps hourly, but how is a marketer to navigate this channel with all its entrée points – both online and offline? Display advertising leaves much to be desired. What alternative creative uses are marketers employing in this new landscape? How is mobile marketing impacting content development and cross-channel campaigns? How is big data informing mobile marketing and where does location-based fit in? We’ll explore all these topics and more.
Moderator: Erik Sass, MediaPost, Reporter
- Marc Mitchell, Lootsie, CEO
- Michael Hayes, UberMedia, CRO/CMO @UberMedia
- Adam Brenner, sparks & honey, Director of Product and Emerging Platforms
- Komnieve Singh, CallFire, Co-Founder and President
Expert panelists will discuss how audience consumption has changed the digital landscape. They will present a new business model addressing ways in which advertisers, technology companies, and service providers can work together to bridge the gap between traditional media platforms and emerging digital platforms. They will also explore new advertising and other revenue streams arising from the new media company eco-system, and propose ways participants can incorporate them into today’s work environment.
Moderator: Ron Camhi, Michelman & Robinson, LLP, Partner
- Vic Sapphire, Michelman & Robinson, LLP, Partner
- Ryan Hong, Michelman & Robinson, LLP, Partner
- Amy Leavitt, Briabe Mobile, Marketing Director
- Josh Entman, Jukin Media, Co-Founder and Chief Development Officer @JoshEntman
A panel of seasoned podcasters discuss how newbies can skyrocket a new podcast.
Moderator: Espree Devora, WeAreLATech.com + #womenintech Podcasts, ‘Podcasting for Beginners’ Instructor at General Assembly
- Ryan Williams, The Influencer Economy podcast @ryanjwill
- Harry Duran, Podcast Junkies podcast; founder of FullCast.co @podcast_junkies
- Graham Elwood, Comedy Film Nerds podcast and Earbuds: The Documentary @grahamelwood
- Addy Saucedo, Do I.T. podcast and sound engineer @addymvr
Espree Devora is known as “the Girl who Gets it Done”. She is Comms VP and Podcast host at WeAreLATech , a virtual tourist office for LA Startups, in addition to being a contributing journalist for TechZulu. The podcast was #2 across all of iTunes New & Noteworthy and is currently featured on Apple’s ‘Inspiring Women’s Voices’. On her blog SaveBusinessTime.com, she curates and reviews the best business software for startups to be more productive. She has provided seminars in entrepreneurship and technology to many corporations and universities including CBS, Disney and USC Executive MBA. Connect with Espree on Twitter @espreedevora or LinkedIn https://www.linkedin.com/in/espree.
Harry is the Host of Podcast Junkies and Founder of FullCast, a full-service done-for-you podcast production service.
As a longtime fan of podcasts, Harry was inspired by a trip to the New Media Expo conference in early 2014 to start his own show. Podcast Junkies is a product of his passion for the podcasting medium, and the interesting personalities who currently host some of the more popular and engaging shows on iTunes. It’s a behind-the-scenes peek at these personalities and allows the audience a way to get to know them better.
To listen to the show, visit http://www.podcastjunkies.com
For more information about FullCast, visit http://fullcast.co
Addy Saucedo is the creator and talk host of the DO I.T. Podcast, focused on intentional personal development aka transformation. This show is for those who are brave enough to put their best efforts forward to becoming a better version of themselves. The show hit #1 on iTunes New & Noteworthy for the ‘Health’ and ‘Society & Culture’ categories and #3 across ALL podcast categories in iTunes. Addy was recently featured on the Women In Podcasting panel for TechZulu. She contributes her passion for podcasting by helping podcasters come together via her directory, Podcasters Unite!
Ryan Williams helps companies large and small launch their ideas to the world. As a marketing executive he has developed go-to-market brand strategies for companies such as Disney, Microsoft, Activision and Warner Bros. In the startup world, he’s been an early team member at DigiSynd(Disney), Machinima, and State. Ryan’s professional experience includes 12 years in marketing, business development, and entertainment. He also hosts Stories From the Influencer Economy, a podcast where he speaks to creators and entrepreneurs launching the next big things in media. The podcast was featured in Apple’s “new & noteworthy” in iTunes. He’s a former stand-up comedian who received his B.A. from Vanderbilt University.
Graham Elwood is the co-founder of ComedyFilmNerds.com and LA Podcast Festival. Also co-host of Comedy Film Nerds podcast. Director of Ear Buds: The Podcasting Documentary, set to release this fall. Touring stand-up comic. Surfer, yoga, vegetarian and any other California cliches.
From Super Bowl campaigns to retail, brands and agencies are facing the growing need to integrate digital into their strategy, creative, and production processes. The panel will feature agency and brand leaders that deal with this challenge on a daily basis and provide insight into their experiences and learnings, and their thoughts on the future of digital integration.
Moderator: Josh Crick, Leo Burnett, SVP, Managing Director of Digital Integration
- Josh Crick, Leo Burnett, Managing Director, Digital Integration
- Victor Nguyen Long, Audi, GM, Customer Experience @VNL
- Carolyn Coyne, Facebook, Creative Strategist, Facebook Creative Shop
- Kingsley Taylor, MRY West, Managing Director
- Derek van den Bosch, Red Interactive, VP of Operations and Delivery
Sean serves as Chief Executive Officer and a member of the board of directors of Demand Media. Sean was previously the CEO of Saatchi Art, which Demand Media acquired in August 2014, and the President and CEO of Ticketmaster, where he also served on the board of directors. Sean held positions of increasing responsibility during his tenure at Ticketmaster, including EVP, Technology and Chief Operating Officer. Sean has also served as an Entrepreneur in Residence at Mayfield Fund and he began his executive experience as EVP, Technology at Citysearch.
Sean sits on several private company boards of directors, including Eventbrite and TuneIn. Sean is also actively involved in non-profit work with CoachArt and the Pat Tillman Foundation.
Sean received his bachelor’s degree from the University of South Carolina and attended graduate school at Boston University and the University of South Carolina.
Experts who’ve all sold or worked on digital content deals will discuss their decision process from valuation, to finding an acquiring company, to deal terms, and what you do next. Cuz you can’t go back to a day job.
- Neil Goldberg,AppOne, Founder; Angel Investor. Sold SayNow to Google in 2011
- Alex Fragen, UTA, Head of Global Content at UTA. Part of the team selling Summit to Lionsgate
- David Spitzer, Upper Diamond, CEO. A Branded Content Marketing Company. Was Head of Production at Ninth House – acquired by Korn Ferry for $90M
Learn from industry experts on how to market and produce your digital content or projects internationally in this hands-on discussion and workshop.
- Bettina Sherick, Hollywood in Pixels, Founder. Formerly 20th Century Digital Marketing, SVP Digital Strategic Marketing. Bettina pioneered Digital Marketing for 20th Century Fox International (TCFI). During her 14 years with Fox, she ensured that TCFI consistently stayed at the forefront of movie studios for innovative digital marketing programs and marketing partnerships. She oversaw over 100+ international digital marketing campaigns across multiple platforms, including blockbuster new release films including THE FAULT IN OUR STARS, LIFE OF PI, the entire X-MEN franchise, both RISE and DAWN OF THE PLANET OF THE APES, AVATAR, all films in the ICE AGE franchise, and THE SIMPSONS MOVIE, the latter of which won the Webby Award and People’s Voice Webby Award. @bettina
- John Heisen, Bunnygraph Entertainment, Founder. John and his company Bunnygraph Entertainment, work with writers, talent, and technologists to create serialized formats for television, interactive/web and mobile platforms in what he calls “Storytelling through Advanced Content”. After completing a three year run as Transmedia Producer / Showrunner for the Academy Awards (Oscar.com), John now focuses on the development of a range of TV and film projects in both the US and around the world. His short film LONE HUNTER recently premiered at the Los Angeles Asia Pacific Film Festival and was selected for the Court Metrage at the Cannes Film Festival.
Digital advertising has become more sophisticated and complex than ever, with the advent of programmatic buying, big data and an unlimited number of technology providers serving the blooming ad tech ecosystem. In this advanced marketing technology session, you’ll hear from some of the brightest minds in advertising tech about what’s hot in 2015 and what to look for from digital marketing over the next five years.
Moderator: Colette Dill Lerner, Steel and Pepper, Managing Partner
- Greg Pritchard, GumGum, SVP Business Development
- Angela Kinsella, Demand Media, Senior Dir. Programmatic Sales
- Varoujan Bedirian, Viant, VP Product Management
- Sheila Marmon, Mirror Digital, Founder and CEO
Will Keenan was named President of Endemol Beyond USA, the digital division of Endemol Shine North America, in November 2013.
Keenan oversees Endemol Beyond USA’s Premium Content Network (PCN), a leading provider of premium content available across more than 20 platforms including YouTube, Yahoo, AOL, Roku, TiVo, DailyMotion and Amazon Fire TV. Within its first year, Endemol Beyond USA established itself as the most-nominated digital network at the 2014 Streamy Awards and also won eight 2015 AVA Digital Awards.
Keenan recently oversaw the launch of ICON, the first worldwide premium lifestyle network. ICON, which is led creatively by digital pioneer and entrepreneur Michelle Phan, launched simultaneously in the U.S. and UK in March 2015. ICON is the new global destination for the empowerment of viewers through inspiration, premium lifestyle content and conversation.
Since joining Endemol Beyond USA, Keenan and his team have partnered with superstars such as Pitbull and Michelle Phan, Vine queen Brittany Furlan, YouTube’s musical prince MattyB, celebrity comedian Andy Milonakis and Emmy Award-winner Drea de Matteo, among others., Keenan has also overseen the online launch of numerous vertical networks and original show formats in comedy, music, originals, reality and lifestyle genres.
Keenan’s executive career in digital began in September 2011 at Maker Studios, where he served as Vice President, Vertical Development & Network Programming. When Keenan began at Maker Studios, the now Disney-owned MCN had 300 channels with more than 300 million monthly views and when he left for Endemol Beyond, Maker had scaled to more than 50,000 channels with five billion monthly views.
During his Maker Studios tenure, Keenan signed, launched and/or partnered with some of YouTube’s top channels such as BadLipReading and he also led Maker to become the first multi-channel network to partner with traditional celebrities including Kevin Smith, Adrian Grenier, Margaret Cho and “Guardians of the Galaxy” writer/director James Gunn. Keenan developed, launched, provided vertical optimization and original content programming development for four Maker Studios vertical network genres (beauty, moms, news and animation), and established Maker’s social presence by leading the company’s initial network-wide social strategy.
Prior to Keenan’s executive roles at Endemol Beyond USA and Maker, he is credited for leading roles in Love God, the first digital feature transferred to 35mm, as well as sci-fi musical The Ghastly Love of Johnny X, the last feature to be filmed on Kodak’s 35mm black-and-white Plus-X film stock. Keenan has been involved with more than 45 independent film productions, both in-front of and behind-the-camera. He’s served as the star, producer, director, writer, financier and stuntman across his independent film career.
Keenan currently resides in Los Angeles with his wife, Getty Images Senior Contributing Photographer Stefanie Keenan, along with their five rescued cats.