Silicon Beach Fest

Schedule

Get the Silicon Beach Fest schedule grid here.

Jun
25
Thu
All Mobile, All the Time: Marketing in a Device-driven World @ Marina del Rey Hotel - Edgewater Room
June 25, 2015 @ 3:00 pm – 4:00 pm
Track: Mobile

Mobile marketing is on the fast track to overtake desktop and become our single most used device and digital marketing/ad budgets prove it. We surf the web, communicate, email, utilize apps hourly, but how is a marketer to navigate this channel with all its entrée points – both online and offline? Display advertising leaves much to be desired. What alternative creative uses are marketers employing in this new landscape? How is mobile marketing impacting content development and cross-channel campaigns? How is big data informing mobile marketing and where does location-based fit in? We’ll explore all these topics and more.

Moderator: Erik Sass, MediaPost, Reporter

Panelists:
- Marc Mitchell, Lootsie, CEO
- Michael Hayes, UberMedia, CRO/CMO @UberMedia
- Adam Brenner, sparks & honey, Director of Product and Emerging Platforms
- Komnieve Singh, CallFire, Co-Founder and President

Presented by:
instantly

Make Your Online Profile Irresistible @ Marina del Rey Hotel - Workshop Room
June 25, 2015 @ 3:00 pm – 4:00 pm
Track: Social Media

Learn how to make your online profile to be more irresistible on both dating services and work-related sites (because people check both!) at this hands-on workshop with dating expert Julie Spira, CEO of Cyber-Dating Expert and Talia Golstein, founder of Three Day Rule.  Learn what photos to use, what to say in your description, and what kind of things you should be posting about to increase your dating attractability while still being professional, on services including Facebook, Twitter, Instagram, LinkedIn, Match, Tinder, Grindr, and more. Bring your phone and get ready to edit your description and change your profile pic.

Glam Squad will do touch ups and a photographer will be on hand to snap your photo, to fix your profile on the spot.

Speakers:
- Julie Spira, Cyber-Dating Expert, CEO
- Talia Goldstein, Three Day Rule, Founder and CEO

Speaker bios:

Julie Spira is the CEO of Cyber-Dating Expert where she’s been helping singles find love online for over 20 years.  She is the go-to person in the media for online dating advice and has appeared in/on over 600 news stories including ABC, CBS, CNN, FOX, NBC, Los Angeles Times, Men’s Health, Women’s Heath and New York Times. She is quoted in the June issue of Women’s Health with her online dating advice

Talia Goldstein is the CEO and Founder of Three Day Rule, a personalized Matchmaking company backed by Match.com. An expert matchmaker with hundreds of success stories, Talia has created 3 matching algorithms, and has been featured on CNN, USA Today, Time, CBS, PBS, Newsweek, Huffington Post, NPR, People, Pando Daily, Maxim, GQ, TMZ, Cosmopolitan & more. She was named to Story Exchange’s Power List of Female Entrepreneurs in 2015, and was in DigitalLA’s Top 50 Digital Women in 2015.

Evolution of the Media Company @ Marina Del Rey Hotel - Sunset Dining Room
June 25, 2015 @ 4:00 pm – 5:00 pm
Track: Digital Content

Expert panelists will discuss how audience consumption has changed the digital landscape. They will present a new business model addressing ways in which advertisers, technology companies, and service providers can work together to bridge the gap between traditional media platforms and emerging digital platforms. They will also explore new advertising and other revenue streams arising from the new media company eco-system, and propose ways participants can incorporate them into today’s work environment.

Moderator: Ron Camhi, Michelman & Robinson, LLP, Partner

Speakers:
- Vic Sapphire, Michelman & Robinson, LLP, Partner
- Ryan Hong, Michelman & Robinson, LLP, Partner
- Amy Leavitt, Briabe Mobile, Marketing Director
- Josh Entman, Jukin Media, Co-Founder and Chief Development Officer @JoshEntman

Presented by:

MichelmanRobinson

Super Bowls to Retail: Integrating Digital into Brands and Agencies @ Marina del Rey Hotel - Sunset Dining Room
June 25, 2015 @ 5:00 pm – 6:00 pm
Track: Digital Content

From Super Bowl campaigns to retail, brands and agencies are facing the growing need to integrate digital into their strategy, creative, and production processes. The panel will feature agency and brand leaders that deal with this challenge on a daily basis and provide insight into their experiences and learnings, and their thoughts on the future of digital integration.

Moderator: Josh Crick, Leo Burnett, SVP, Managing Director of Digital Integration

Speakers:
- Josh Crick, Leo Burnett, Managing Director, Digital Integration
- Victor Nguyen Long, Audi, GM, Customer Experience @VNL
- Carolyn Coyne, Facebook, Creative Strategist, Facebook Creative Shop
- Kingsley Taylor, MRY West, Managing Director
- Derek van den Bosch, Red Interactive, VP of Operations and Delivery

Presented by:

Media Temple

Jun
26
Fri
International Digital Marketing and Producing @ Marina del Rey Hotel - Boardroom
June 26, 2015 @ 1:00 pm – 2:00 pm
Track: International

Learn from industry experts on how to market and produce your digital content or projects internationally in this hands-on discussion and workshop.

Speakers:
- Bettina Sherick, Hollywood in Pixels, Founder. Formerly 20th Century Digital Marketing, SVP Digital Strategic Marketing. Bettina pioneered Digital Marketing for 20th Century Fox International (TCFI). During her 14 years with Fox, she ensured that TCFI consistently stayed at the forefront of movie studios for innovative digital marketing programs and marketing partnerships. She oversaw over 100+ international digital marketing campaigns across multiple platforms, including blockbuster new release films including THE FAULT IN OUR STARS, LIFE OF PI, the entire X-MEN franchise, both RISE and DAWN OF THE PLANET OF THE APES, AVATAR, all films in the ICE AGE franchise, and THE SIMPSONS MOVIE, the latter of which won the Webby Award and People’s Voice Webby Award. @bettina

- John Heisen, Bunnygraph Entertainment, Founder. John and his company Bunnygraph Entertainment, work with writers, talent, and technologists to create serialized formats for television, interactive/web and mobile platforms in what he calls “Storytelling through Advanced Content”. After completing a three year run as Transmedia Producer / Showrunner for the Academy Awards (Oscar.com), John now focuses on the development of a range of TV and film projects in both the US and around the world. His short film LONE HUNTER recently premiered at the Los Angeles Asia Pacific Film Festival and was selected for the Court Metrage at the Cannes Film Festival.

Presented by:

directv_logo-1

Advertising Tech 401 @ Marina del Rey Hotel - Boardroom
June 26, 2015 @ 2:00 pm – 3:00 pm
Track: Digital Content

Digital advertising has become more sophisticated and complex than ever, with the advent of programmatic buying, big data and an unlimited number of technology providers serving the blooming ad tech ecosystem. In this advanced marketing technology session, you’ll hear from some of the brightest minds in advertising tech about what’s hot in 2015 and what to look for from digital marketing over the next five years.

Moderator: Colette Dill Lerner, Steel and Pepper, Managing Partner

Speakers:
- Greg Pritchard, GumGum, SVP Business Development
- Angela Kinsella, Demand Media, Senior Dir. Programmatic Sales
- Varoujan Bedirian, Viant, VP Product Management
- Sheila Marmon, Mirror Digital, Founder and CEO

Presented by:

MichelmanRobinson