Get the Silicon Beach Fest schedule grid here.
Mobile marketing is on the fast track to overtake desktop and become our single most used device and digital marketing/ad budgets prove it. We surf the web, communicate, email, utilize apps hourly, but how is a marketer to navigate this channel with all its entrée points – both online and offline? Display advertising leaves much to be desired. What alternative creative uses are marketers employing in this new landscape? How is mobile marketing impacting content development and cross-channel campaigns? How is big data informing mobile marketing and where does location-based fit in? We’ll explore all these topics and more.
Moderator: Erik Sass, MediaPost, Reporter
- Marc Mitchell, Lootsie, CEO
- Michael Hayes, UberMedia, CRO/CMO @UberMedia
- Adam Brenner, sparks & honey, Director of Product and Emerging Platforms
- Komnieve Singh, CallFire, Co-Founder and President
Expert panelists will discuss how audience consumption has changed the digital landscape. They will present a new business model addressing ways in which advertisers, technology companies, and service providers can work together to bridge the gap between traditional media platforms and emerging digital platforms. They will also explore new advertising and other revenue streams arising from the new media company eco-system, and propose ways participants can incorporate them into today’s work environment.
Moderator: Ron Camhi, Michelman & Robinson, LLP, Partner
- Vic Sapphire, Michelman & Robinson, LLP, Partner
- Ryan Hong, Michelman & Robinson, LLP, Partner
- Amy Leavitt, Briabe Mobile, Marketing Director
- Josh Entman, Jukin Media, Co-Founder and Chief Development Officer @JoshEntman
From Super Bowl campaigns to retail, brands and agencies are facing the growing need to integrate digital into their strategy, creative, and production processes. The panel will feature agency and brand leaders that deal with this challenge on a daily basis and provide insight into their experiences and learnings, and their thoughts on the future of digital integration.
Moderator: Josh Crick, Leo Burnett, SVP, Managing Director of Digital Integration
- Josh Crick, Leo Burnett, Managing Director, Digital Integration
- Victor Nguyen Long, Audi, GM, Customer Experience @VNL
- Carolyn Coyne, Facebook, Creative Strategist, Facebook Creative Shop
- Kingsley Taylor, MRY West, Managing Director
- Derek van den Bosch, Red Interactive, VP of Operations and Delivery
Learn from industry experts on how to market and produce your digital content or projects internationally in this hands-on discussion and workshop.
- Bettina Sherick, Hollywood in Pixels, Founder. Formerly 20th Century Digital Marketing, SVP Digital Strategic Marketing. Bettina pioneered Digital Marketing for 20th Century Fox International (TCFI). During her 14 years with Fox, she ensured that TCFI consistently stayed at the forefront of movie studios for innovative digital marketing programs and marketing partnerships. She oversaw over 100+ international digital marketing campaigns across multiple platforms, including blockbuster new release films including THE FAULT IN OUR STARS, LIFE OF PI, the entire X-MEN franchise, both RISE and DAWN OF THE PLANET OF THE APES, AVATAR, all films in the ICE AGE franchise, and THE SIMPSONS MOVIE, the latter of which won the Webby Award and People’s Voice Webby Award. @bettina
- John Heisen, Bunnygraph Entertainment, Founder. John and his company Bunnygraph Entertainment, work with writers, talent, and technologists to create serialized formats for television, interactive/web and mobile platforms in what he calls “Storytelling through Advanced Content”. After completing a three year run as Transmedia Producer / Showrunner for the Academy Awards (Oscar.com), John now focuses on the development of a range of TV and film projects in both the US and around the world. His short film LONE HUNTER recently premiered at the Los Angeles Asia Pacific Film Festival and was selected for the Court Metrage at the Cannes Film Festival.
Digital advertising has become more sophisticated and complex than ever, with the advent of programmatic buying, big data and an unlimited number of technology providers serving the blooming ad tech ecosystem. In this advanced marketing technology session, you’ll hear from some of the brightest minds in advertising tech about what’s hot in 2015 and what to look for from digital marketing over the next five years.
Moderator: Colette Dill Lerner, Steel and Pepper, Managing Partner
- Greg Pritchard, GumGum, SVP Business Development
- Angela Kinsella, Demand Media, Senior Dir. Programmatic Sales
- Varoujan Bedirian, Viant, VP Product Management
- Sheila Marmon, Mirror Digital, Founder and CEO
The Silicon Beach Sports League is organizing our annual beach games this year, including volleyball, basketball and surfing, plus new sports like dodgeball, yoga, and more. Sign up and times for beach games will be available soon.
Hatch Studios and Golden Road Brewing invite SBF attendees to its Beer Pong Tournament. Catch some rays, drink some beer, eat some food, and mingle with the Silicon Beach community. Admission includes open bar (beer, bloody marys, party punch), tournament entry, and more. Sponsored by Service Standard, ZICO, Bloody Maria: All Natural Bar Mixes, and Guayaki Yerba Mate. Prizes from Reserve, Instacart, Zeel, RenewU and Hatch Studios. Food will be available for purchase from Home Run Sliders Food Truck. Sign up for the tournament upon arrival. Hatch Studios is a new coworking space in West LA. 21+ only. Bring your SBF Badge to attend. If you don’t have your badge cuz you left it at home or lost it dancing at the closing party, pay $15 cash only at the door.
Join us for 5 vs 5 dodgeball organized by the Silicon Beach Sports League. Show up on the court to pick your team. FREE RSVP to all SBF pass holders, party-only tickets, and table sponsors at http://bit.ly/SBFDodgeball
To celebrate Silicon Beach Fest, our team at Silicon Beach Sports League will be organizing free dodgeball on the sand near Venice Ale House on Saturday June 27th, 2015 from 12pm to 4pm!
Each game will be 5 vs 5! The winning team of “best of three games” stays on the court! You will pick your team on the sand so show up with your fellow entrepreneurs and get ready to dodge, dip, duck, dive, and dodge!
We will have Code of Conduct & Waivers available at the beach for y’all to sign! Bring your startup swag and let’s play some dodgeball!
For more information, please email Justin Brezhnev at firstname.lastname@example.org
We’re rallying volleyball players to play in our Silicon Beach Fest – Silicon Beach Spikers team at the Vilebrequin Beach Games on Saturday at Santa Monica Beach. We are looking for male and female intermediate and advanced players to play a 6-person pickup game, playing against other neighborhood teams.
FREE RSVP so we know you are coming: http://sbf15volley.eventbrite.com
The winning team gets a pair of free Vilebrequin shorts ($250 value).
When we played in 2012, our team won, and our winning team pic got published in the LA Business Journal!
Agenda: Play at Santa Monica Beach 4-6p, then drive up to the Fairmont Miramar for complimentary poolside drinks and appetizers 6-8p. Try to arrive a bit earlier around 3:30p so we can actually practice first!
BYO sunscreen, shorts, shades. We’ll provide some complimentary blue Silicon Beach Fest shades and red Digital LA shades.
PARK in the nearby public lots, cash or credit card. Or use the Luxe Valet app code DIGITALLA to have a blue-jacketed valet meet you when you arrive at the beach to pick up your car, and request drop off later at the Fairmont.
It’s sunny at the Marina del Rey Hotel, so we’re headed there for our Silicon Beach Fest – Sunday Funday pool party 1-4p! You walked by the pool a bunch, now let’s go in it! Relax on deck chairs, swim in the pool, and talk tech in the hot tub with other SBF attendees as a DJ spins pool vibe tunes. Arrive in your swimsuits and flip flops, ready for our SBF pool pic / selfie. NO PANTS in the pool area please; or you can sit by the firepits at Salt restaurant. We’ll provide free sunglasses (in SBF blue or Digital LA red), SBF15 SPF15 lip balm (passion fruit or coconut), KIND bars, SBF fans, and Grindr sunscreen. Cash bar, pay for food / drinks on your own (cuz attendees requested that after tooo much fun at our Closing Party open bar on Friday Parking: should be free valet today if you ask nicely.