Silicon Beach Fest

Schedule

Get the Silicon Beach Fest schedule grid here.

Jun
25
Thu
All Mobile, All the Time: Marketing in a Device-driven World @ Marina del Rey Hotel - Edgewater Room
June 25, 2015 @ 3:00 pm – 4:00 pm
Track: Mobile

Mobile marketing is on the fast track to overtake desktop and become our single most used device and digital marketing/ad budgets prove it. We surf the web, communicate, email, utilize apps hourly, but how is a marketer to navigate this channel with all its entrée points – both online and offline? Display advertising leaves much to be desired. What alternative creative uses are marketers employing in this new landscape? How is mobile marketing impacting content development and cross-channel campaigns? How is big data informing mobile marketing and where does location-based fit in? We’ll explore all these topics and more.

Moderator: Erik Sass, MediaPost, Reporter

Panelists:
- Marc Mitchell, Lootsie, CEO
- Michael Hayes, UberMedia, CRO/CMO @UberMedia
- Adam Brenner, sparks & honey, Director of Product and Emerging Platforms
- Komnieve Singh, CallFire, Co-Founder and President

Presented by:
instantly

Evolution of the Media Company @ Marina Del Rey Hotel - Sunset Dining Room
June 25, 2015 @ 4:00 pm – 5:00 pm
Track: Digital Content

Expert panelists will discuss how audience consumption has changed the digital landscape. They will present a new business model addressing ways in which advertisers, technology companies, and service providers can work together to bridge the gap between traditional media platforms and emerging digital platforms. They will also explore new advertising and other revenue streams arising from the new media company eco-system, and propose ways participants can incorporate them into today’s work environment.

Moderator: Ron Camhi, Michelman & Robinson, LLP, Partner

Speakers:
- Vic Sapphire, Michelman & Robinson, LLP, Partner
- Ryan Hong, Michelman & Robinson, LLP, Partner
- Amy Leavitt, Briabe Mobile, Marketing Director
- Josh Entman, Jukin Media, Co-Founder and Chief Development Officer @JoshEntman

Presented by:

MichelmanRobinson

Super Bowls to Retail: Integrating Digital into Brands and Agencies @ Marina del Rey Hotel - Sunset Dining Room
June 25, 2015 @ 5:00 pm – 6:00 pm
Track: Digital Content

From Super Bowl campaigns to retail, brands and agencies are facing the growing need to integrate digital into their strategy, creative, and production processes. The panel will feature agency and brand leaders that deal with this challenge on a daily basis and provide insight into their experiences and learnings, and their thoughts on the future of digital integration.

Moderator: Josh Crick, Leo Burnett, SVP, Managing Director of Digital Integration

Speakers:
- Josh Crick, Leo Burnett, Managing Director, Digital Integration
- Victor Nguyen Long, Audi, GM, Customer Experience @VNL
- Carolyn Coyne, Facebook, Creative Strategist, Facebook Creative Shop
- Kingsley Taylor, MRY West, Managing Director
- Derek van den Bosch, Red Interactive, VP of Operations and Delivery

Presented by:

Media Temple

Jun
26
Fri
Designing Experiences, Designing Teams @ Marina del Rey Hotel - Edgewater Room
June 26, 2015 @ 10:00 am – 11:00 am
Track: Design

User experience design is more than user interface design. This panel will explore the impact design thinking has on our world – most tangibly on the products, services and environments that we create as designers and as founders. We will talk about the holistic service design behind successful companies like Apple, Uber and Airbnb. We’ll also discuss what kinds of skills you need on your team in order to deliver exceptional, game-changing experiences.

Moderator: Alexa Roman, Lead Product Designer, Carbon Five @calexity

Speakers:
- Patrick Fredrickson, Senior Designer at Selbert Perkins, formerly Design Director, The Autry Museum and Designer at The Getty @pfred2
- Steve Tatham, General Manager of the Creative Group at Universal Studios Japan, formerly Walt Disney Imagineering @SteveTatham
- Nuzi Barkatally, Senior Experience Designer, Dollar Shave Club @nuzinuzi
Simon Fung, Senior Product Designer, Google @thesimonfung

View The Full “Design Friday” @ SBF Schedule.

Design Track presented by:

klugelogowhite

Evenings at the Loft: Process and Design @ Marina del Rey Hotel - Edgewater Room
June 26, 2015 @ 11:00 am – 12:00 pm
Track: Design

Evenings at the Loft is coming to SBF! Take a peek inside the fastest growing design community salon. Featuring ten minute talks on Ethics, Aesthetics and Design Processes.

Lightning Talk Speakers:
- Yasmine Molavi, Product Designer, Carbon 5, @YasmineMolavi
- Doug Kincade, Content Strategy Director, Huge
- Abby Sturges, Associate Director of Design, Pivotal Labs, @AbbySturges
- Beth Wegner, AB Collective

View The Full “Design Friday” @ SBF Schedule.

Design Track presented by:

klugelogowhite

 

Rapid Concepting for Mobile Apps @ Marina del Rey Hotel - Edgewater Room
June 26, 2015 @ 12:00 pm – 1:00 pm
Track: Design

In this hands-on session you will learn how to quickly create a customer profile and translate it into a handmade mobile app prototype allowing you to share your concepts with others. Guaranteed to be fun.

Facilitator:
- Jose Caballer, The Skool, CEO and Founder @josecaballer

View The Full “Design Friday” @ SBF Schedule.

Design Track presented by:

klugelogowhite

International Digital Marketing and Producing @ Marina del Rey Hotel - Boardroom
June 26, 2015 @ 1:00 pm – 2:00 pm
Track: International

Learn from industry experts on how to market and produce your digital content or projects internationally in this hands-on discussion and workshop.

Speakers:
- Bettina Sherick, Hollywood in Pixels, Founder. Formerly 20th Century Digital Marketing, SVP Digital Strategic Marketing. Bettina pioneered Digital Marketing for 20th Century Fox International (TCFI). During her 14 years with Fox, she ensured that TCFI consistently stayed at the forefront of movie studios for innovative digital marketing programs and marketing partnerships. She oversaw over 100+ international digital marketing campaigns across multiple platforms, including blockbuster new release films including THE FAULT IN OUR STARS, LIFE OF PI, the entire X-MEN franchise, both RISE and DAWN OF THE PLANET OF THE APES, AVATAR, all films in the ICE AGE franchise, and THE SIMPSONS MOVIE, the latter of which won the Webby Award and People’s Voice Webby Award. @bettina

- John Heisen, Bunnygraph Entertainment, Founder. John and his company Bunnygraph Entertainment, work with writers, talent, and technologists to create serialized formats for television, interactive/web and mobile platforms in what he calls “Storytelling through Advanced Content”. After completing a three year run as Transmedia Producer / Showrunner for the Academy Awards (Oscar.com), John now focuses on the development of a range of TV and film projects in both the US and around the world. His short film LONE HUNTER recently premiered at the Los Angeles Asia Pacific Film Festival and was selected for the Court Metrage at the Cannes Film Festival.

Presented by:

directv_logo-1

Using Creative Workspaces to Enhance Collaboration and Productivity @ Marina del Rey Hotel - Edgewater Room
June 26, 2015 @ 1:00 pm – 2:00 pm
Track: Design

Come and hear from some of the Industries experts on how creative workspaces can enhance collaboration and productivity.

Moderator: Alex Bird, Best Day, Co-Founder & President

Speakers:

- Nick Meter, Director of Customer Experience, Tangram
- Matt Bijur, SVP Operations, Honk Technologies
- Brian Abers, Principal, KRE Capital
- Keith Fielding, Principal Lee and Associates

View The Full “Design Friday” @ SBF Schedule.

Design Track presented by:

klugelogowhite

Advertising Tech 401 @ Marina del Rey Hotel - Boardroom
June 26, 2015 @ 2:00 pm – 3:00 pm
Track: Digital Content

Digital advertising has become more sophisticated and complex than ever, with the advent of programmatic buying, big data and an unlimited number of technology providers serving the blooming ad tech ecosystem. In this advanced marketing technology session, you’ll hear from some of the brightest minds in advertising tech about what’s hot in 2015 and what to look for from digital marketing over the next five years.

Moderator: Colette Dill Lerner, Steel and Pepper, Managing Partner

Speakers:
- Greg Pritchard, GumGum, SVP Business Development
- Angela Kinsella, Demand Media, Senior Dir. Programmatic Sales
- Varoujan Bedirian, Viant, VP Product Management
- Sheila Marmon, Mirror Digital, Founder and CEO

Presented by:

MichelmanRobinson

Product Innovation Workshop with Carbon 5 @ Marina del Rey Hotel - Edgewater Room
June 26, 2015 @ 2:00 pm – 3:00 pm
Track: Design

Learn how to put your great startup idea to the test with empathy, ideation and rapid prototyping. Hold onto your entrepreneur hats, folks, it’s time to join the ranks of innovation leaders like Elon Musk, Ayah Bdeir and Steve Jobs.

Who should attend: Entrepreneurs, Intrapreneurs, Designers, Engineers, Product people

View The Full “Design Friday” @ SBF Schedule.

Design Track presented by:

klugelogowhite

#hotpotato: In The Shoes of In-house Product Design Teams & Design Studios @ Marina del Rey Hotel - Edgewater Room
June 26, 2015 @ 3:00 pm – 4:00 pm
Track: Design

A process power session that brings together leading design managers to share new tips of trade on building platforms and software apps. With designers moving in and out from being at an agency and in-house, we are all rapidly gaining experience working from the outside and inside. Understanding each other’s methodologies and challenges helps us overcome limitations and champion good design. We will discuss how to collaborate and adjust the process to deliver successful products and experiences. As a practitioner and a manager, you’ll learn about alternative approaches being applied by your peers.

Moderator: Shagane Barsegian Launey – Director of Product Design at Zonda, previously Hot Studio, R/GA

Panelists:
- Gabe Wasseman, Product Designer,  Facebook
- Francisco Tavares, Associate Creative Director, Code & Theory, previously R/GA
- Marsha Plat, Director of User Experience, Urban Sitter, previously Hot Studio
- Ofri Alek, Associate Director, Pivotal Labs

View The Full “Design Friday” @ SBF Schedule.

Design Track presented by:

klugelogowhite

Evenings at the Loft: Design Across Mediums @ Marina del Rey Hotel - Edgewater Room
June 26, 2015 @ 4:00 pm – 5:00 pm
Track: Design

Evenings at the Loft is coming to SBF! Take a peek inside the fastest growing design community salon. Featuring four ten minute talks on Virtual Reality, Art Installations, Wearables and Lean Practices.

Speakers:

- Michael Murdock, Co-founder and Creative Director, Otherworld Interactive, @otherworldvr
- Megan Geckler, Installation Artist, @MeganGecklerArt
- Jeremiah Gardner, Founder, Lean Brand Lab, @JeremiahGardner
- Eric Olsen, Director of Design, Karten Design
- Tommy Change, VP of Digital Marketing and Ecommerce, Misfit

View The Full “Design Friday” @ SBF Schedule.

Design Track presented by:

klugelogowhite

Evenings at the Loft: Lounge, Play Party and Prizes! @ Marina del Rey Hotel - Edgewater Room
June 26, 2015 @ 5:00 pm – 6:00 pm
Track: Design

Come on in and kick your feet up with Kluge. We will be ending the day with a creative play workshop. We will have walls of interactive activities, a UX sketching station, a virtual reality booth and much more! Or just step in for a drink and kick your feet up while you gear up for all of the SBF after-party shenanigans!

To close the day we´ll be raffling off prizes, including a General Assembly $500 Class Credit, a one year membership to Adobe Creative Cloud, an Axure License, an Axure Training Bootcamp, free tickets to Evenings at the Loft, a few Misfit Shines and much more!

View The Full “Design Friday” @ SBF Schedule.

Design Track presented by:

klugelogowhite