Silicon Beach Fest

Schedule

Get the Silicon Beach Fest schedule grid here.

Jun
25
Thu
All Mobile, All the Time: Marketing in a Device-driven World @ Marina del Rey Hotel - Edgewater Room
June 25, 2015 @ 3:00 pm – 4:00 pm
Track: Mobile

Mobile marketing is on the fast track to overtake desktop and become our single most used device and digital marketing/ad budgets prove it. We surf the web, communicate, email, utilize apps hourly, but how is a marketer to navigate this channel with all its entrée points – both online and offline? Display advertising leaves much to be desired. What alternative creative uses are marketers employing in this new landscape? How is mobile marketing impacting content development and cross-channel campaigns? How is big data informing mobile marketing and where does location-based fit in? We’ll explore all these topics and more.

Moderator: Erik Sass, MediaPost, Reporter

Panelists:
- Marc Mitchell, Lootsie, CEO
- Michael Hayes, UberMedia, CRO/CMO @UberMedia
- Adam Brenner, sparks & honey, Director of Product and Emerging Platforms
- Komnieve Singh, CallFire, Co-Founder and President

Presented by:
instantly

Make Your Online Profile Irresistible @ Marina del Rey Hotel - Workshop Room
June 25, 2015 @ 3:00 pm – 4:00 pm
Track: Social Media

Learn how to make your online profile to be more irresistible on both dating services and work-related sites (because people check both!) at this hands-on workshop with dating expert Julie Spira, CEO of Cyber-Dating Expert and Talia Golstein, founder of Three Day Rule.  Learn what photos to use, what to say in your description, and what kind of things you should be posting about to increase your dating attractability while still being professional, on services including Facebook, Twitter, Instagram, LinkedIn, Match, Tinder, Grindr, and more. Bring your phone and get ready to edit your description and change your profile pic.

Glam Squad will do touch ups and a photographer will be on hand to snap your photo, to fix your profile on the spot.

Speakers:
- Julie Spira, Cyber-Dating Expert, CEO
- Talia Goldstein, Three Day Rule, Founder and CEO

Speaker bios:

Julie Spira is the CEO of Cyber-Dating Expert where she’s been helping singles find love online for over 20 years.  She is the go-to person in the media for online dating advice and has appeared in/on over 600 news stories including ABC, CBS, CNN, FOX, NBC, Los Angeles Times, Men’s Health, Women’s Heath and New York Times. She is quoted in the June issue of Women’s Health with her online dating advice

Talia Goldstein is the CEO and Founder of Three Day Rule, a personalized Matchmaking company backed by Match.com. An expert matchmaker with hundreds of success stories, Talia has created 3 matching algorithms, and has been featured on CNN, USA Today, Time, CBS, PBS, Newsweek, Huffington Post, NPR, People, Pando Daily, Maxim, GQ, TMZ, Cosmopolitan & more. She was named to Story Exchange’s Power List of Female Entrepreneurs in 2015, and was in DigitalLA’s Top 50 Digital Women in 2015.

Mobile Payments @ Marina del Rey Hotel - Edgewater Room
June 25, 2015 @ 4:00 pm – 5:00 pm
Track: Mobile

Mobile payments experts and entrepreneurs will explore the latest developments in mobile payments and what we can all expect next in the ever changing world of money and digital money.  How does Apple Pay change the mobile payments landscape?  What will the consumer and merchant adoption curve look like?  What’s next for Samsung Pay, Android Pay and others?  What are the latest trends in digitizing not only the payment, but discounts, offers, receipts and electronic billing?  What are some of the challenges in deploying new payments technologies and reaching the desired consumer and merchant adoption levels?

Moderator: Vincent Hruska, City National Bank, SVP

Speakers:
- Steve Landry, GlobeOne, COO
- Ben Katz, CARD.com, Founder and CEO
- Colleen Poynton, Core Innovation Capital
- Shai Stern, CheckAlt, CEO
- Matthew Goldman, Wallaby, CEO

Presented by:
city-national-bank

Green High Tech: Seed to Incubator @ Marina del Rey Hotel - Boardroom
June 25, 2015 @ 4:15 pm – 5:00 pm
Track: Investors Startups

Join our joint panel of experts on the growing medicinal marijuana startup industry. With legalization of medicinal marijuana, startups are growing in the cannabis space. Plus, new investors are cropping up. We’ll discuss startups in the discovery, delivery, and distribution of medicinal marijuana, and related startups in merchandising, fashion, lifestyle, reviews, and more.

Speakers:
- Walter Grieves, ROC, Think Tank Cannabis Consulting Group, Propagate.LA
- Olivia Alexander, Crystal Cult, CEO/Founder

Speaker Bios:
- Walter Grieves, ROC, Think Tank Cannabis Consulting Group, Propagate.LA.  Walter manages a portfolio of cannabis investments/Companies, and is co-founder of ROC (Real Office Centers a Cannabis Friendly Building) in Santa Monica. He Co-Founded the Think Tank Cannabis Consulting Group (www.cannabisconsultinggroup.org) with professors from USC and UCLA. Walter servers as President of Alta Diversified a Cannabis Business Management Company and is launching a Cannabis Business Accelerator Program/Fund in May called Propagate.la and Propagate Capital at ROC. @ROC_USA

- Olivia Alexander, Crystal Cult, CEO/Founder. With over 100K Instagram followers,The Crystal Cult has established itself as an all-inclusive girls club for fun and fabulous sunglasses, vaporizers, and luxury cannabis accessories.  As seen on Cosmopolitian.com, LIVE! With Michael and Kelley, The New York Times, Jezebel, and MTV.com. @thecrystalcult

Women Founders and Funders Breaking New Ground in LA – Tomorrow’s Billion Dollar Club? @ Marina del Rey Hotel - Marina Room
June 25, 2015 @ 5:00 pm – 6:00 pm
Track: Women

Did you know that two of LA’s five $1 billion+ startups are founded by women? As the LA entrepreneur ecosystem continues to strengthen, there is a growing pipeline of women-led companies who could join tomorrow’s billion dollar club. Hear from a panel of women founders breaking new ground in e-commerce, social media music festival production, socially responsible marketplaces and designer dress rental – and the women who are making seed and early stage investments in women-led companies.

Moderator: Julie MacMedan, Women Founders Network, Co-Founder and COO

Speakers:
- Ann Wang, Enrou, Co-Founder and CEO
- Kelsey Doorey, Vow to be Chic, Co-Founder and CEO
- Jamie Kantrowitz, MESA Ventures, Managing Partner
- Katie Warner Johnson, Carbon38, Co-Founder and CEO

Jun
26
Fri
Designing Experiences, Designing Teams @ Marina del Rey Hotel - Edgewater Room
June 26, 2015 @ 10:00 am – 11:00 am
Track: Design

User experience design is more than user interface design. This panel will explore the impact design thinking has on our world – most tangibly on the products, services and environments that we create as designers and as founders. We will talk about the holistic service design behind successful companies like Apple, Uber and Airbnb. We’ll also discuss what kinds of skills you need on your team in order to deliver exceptional, game-changing experiences.

Moderator: Alexa Roman, Lead Product Designer, Carbon Five @calexity

Speakers:
- Patrick Fredrickson, Senior Designer at Selbert Perkins, formerly Design Director, The Autry Museum and Designer at The Getty @pfred2
- Steve Tatham, General Manager of the Creative Group at Universal Studios Japan, formerly Walt Disney Imagineering @SteveTatham
- Nuzi Barkatally, Senior Experience Designer, Dollar Shave Club @nuzinuzi
Simon Fung, Senior Product Designer, Google @thesimonfung

View The Full “Design Friday” @ SBF Schedule.

Design Track presented by:

klugelogowhite

Evenings at the Loft: Process and Design @ Marina del Rey Hotel - Edgewater Room
June 26, 2015 @ 11:00 am – 12:00 pm
Track: Design

Evenings at the Loft is coming to SBF! Take a peek inside the fastest growing design community salon. Featuring ten minute talks on Ethics, Aesthetics and Design Processes.

Lightning Talk Speakers:
- Yasmine Molavi, Product Designer, Carbon 5, @YasmineMolavi
- Doug Kincade, Content Strategy Director, Huge
- Abby Sturges, Associate Director of Design, Pivotal Labs, @AbbySturges
- Beth Wegner, AB Collective

View The Full “Design Friday” @ SBF Schedule.

Design Track presented by:

klugelogowhite

 

Rapid Concepting for Mobile Apps @ Marina del Rey Hotel - Edgewater Room
June 26, 2015 @ 12:00 pm – 1:00 pm
Track: Design

In this hands-on session you will learn how to quickly create a customer profile and translate it into a handmade mobile app prototype allowing you to share your concepts with others. Guaranteed to be fun.

Facilitator:
- Jose Caballer, The Skool, CEO and Founder @josecaballer

View The Full “Design Friday” @ SBF Schedule.

Design Track presented by:

klugelogowhite

Women Developers @ Marina del Rey Hotel - Marina Room
June 26, 2015 @ 12:00 pm – 1:00 pm
Track: Women

Women developers from startups and tech companies will discuss issues including finding the right tech job, working at a startup or large tech company, scalability. We will also discuss issues for women developers such as career advancement, working in a male-dominated industry, and what women, men, and companies can do to help women get into tech, stay in tech and succeed in tech. What are local or national resources or organizations for women developers.

Moderator: Tara Tiger Brown, Co-Founder of KitHub, Connected Camps and LA Makerspace

Speakers:
- Hala Aladwan, Technology Consultant @haladwan
- Justine Bateman, Computer Science and Management Major, UCLA; Intern Blur Studio
- Kate Hollenbach, Oblong Industries, Inc, Director Of Design & Computation @kjhollen
- Rachel Blum, Google, Chrome Site Lead, Los Angeles
- Roni Brunn, Video Ace, CEO @thebandfrom
- Cara Kuei, National Football Leauge, Web Developer

Developer Track presented by:

directv_logo-1

Using Creative Workspaces to Enhance Collaboration and Productivity @ Marina del Rey Hotel - Edgewater Room
June 26, 2015 @ 1:00 pm – 2:00 pm
Track: Design

Come and hear from some of the Industries experts on how creative workspaces can enhance collaboration and productivity.

Moderator: Alex Bird, Best Day, Co-Founder & President

Speakers:

- Nick Meter, Director of Customer Experience, Tangram
- Matt Bijur, SVP Operations, Honk Technologies
- Brian Abers, Principal, KRE Capital
- Keith Fielding, Principal Lee and Associates

View The Full “Design Friday” @ SBF Schedule.

Design Track presented by:

klugelogowhite

WOMEN FOUNDERS: What it Takes to Succeed @ Marina del Rey Hotel - Main Stage
June 26, 2015 @ 1:00 pm – 2:00 pm
Track: Women

Women founders, including those who have raised angel or VC capital discuss what it takes to succeed from funding, team building to strategy.

Co-Moderators:
- Justine Lassoff, Co-founder/CEO Tuesdaynights & Co-founder, Love Goodly @JustineLassoff @ShopLoveGoodly
- Melinda Moore, CMO, Crowdfunder, Co-founder Tuesdaynights @Melinda_Moore

Speakers:
- Rebecca Wilson, Saatchi Art, Chief Curator and Director
- Nanxi Liu, Enplug, CEO
- Ariel Kaye, Parachute, Founder and CEO
- Lina Chen, Nix Hydra, Co-founder and CEO
- Shivani Siroya, Inventure, Founder

Product Innovation Workshop with Carbon 5 @ Marina del Rey Hotel - Edgewater Room
June 26, 2015 @ 2:00 pm – 3:00 pm
Track: Design

Learn how to put your great startup idea to the test with empathy, ideation and rapid prototyping. Hold onto your entrepreneur hats, folks, it’s time to join the ranks of innovation leaders like Elon Musk, Ayah Bdeir and Steve Jobs.

Who should attend: Entrepreneurs, Intrapreneurs, Designers, Engineers, Product people

View The Full “Design Friday” @ SBF Schedule.

Design Track presented by:

klugelogowhite

#hotpotato: In The Shoes of In-house Product Design Teams & Design Studios @ Marina del Rey Hotel - Edgewater Room
June 26, 2015 @ 3:00 pm – 4:00 pm
Track: Design

A process power session that brings together leading design managers to share new tips of trade on building platforms and software apps. With designers moving in and out from being at an agency and in-house, we are all rapidly gaining experience working from the outside and inside. Understanding each other’s methodologies and challenges helps us overcome limitations and champion good design. We will discuss how to collaborate and adjust the process to deliver successful products and experiences. As a practitioner and a manager, you’ll learn about alternative approaches being applied by your peers.

Moderator: Shagane Barsegian Launey – Director of Product Design at Zonda, previously Hot Studio, R/GA

Panelists:
- Gabe Wasseman, Product Designer,  Facebook
- Francisco Tavares, Associate Creative Director, Code & Theory, previously R/GA
- Marsha Plat, Director of User Experience, Urban Sitter, previously Hot Studio
- Ofri Alek, Associate Director, Pivotal Labs

View The Full “Design Friday” @ SBF Schedule.

Design Track presented by:

klugelogowhite

Beyond the Beach: OC, San Diego, Santa Barbara, and More @ Marina del Rey Hotel - Boardroom
June 26, 2015 @ 3:00 pm – 4:00 pm
Track: Investors Startups

Join this panel with leaders in the tech scene from San Diego and Santa Barbara, who’ll provide a brief overview of what’s happening in tech to our neighbors to the south and north of Silicon Beach. Speakers will provide a brief overview of the major investors (accelerators, VCs, angels), types of startups (biotech, ad tech, consumer, media, etc.), access to developers and marketing / branding talent to help grow your startup, and local resources for funding, events, and more.

Speakers:
- Neal Bloom (San Diego), SD Tech Spotlight, Founder; Neal Bloom Consulting
- Jacques Habra (Santa Barbara), Self Echo, Thought Leader; Executive Director, Noospheric
- Zahir Wahid (Long Beach), Sidian Agency, Co-Owner; Code for Long Beach. Etoy Foundation, TAFF Expo

The Bleeding Edge of Mobile @ Marina del Rey Hotel - Marina Room
June 26, 2015 @ 3:00 pm – 4:00 pm
Track: Mobile

This panel will examine how the latest in mobile technology is revolutionizing various industries.  Topics will include beacons, ACR (Audio Content Recognition), geofencing, augmented reality, and the way they are being applied to solve real business needs.

Moderator: Lori Schwartz, StoryTech, Founder @worldofschwartz

Speakers:
- Allen Vartazarian, Instantly, VP of Product
- Nick Desai, Heal, Co–Founder/CEO
- Laurent Grill, Zeel, LA General Manager @laurentgrill
- Heena Rastogi, eHarmony, Senior iOS Developer

Developer Track presented by:

directv_logo-1

Angels, Accelerators and VCs: How to Get a Deal Closed @ Marina del Rey Hotel - Main Stage
June 26, 2015 @ 4:00 pm – 5:00 pm
Track: Investors Startups

Moderator: Ted Werth, Tengrade, CEO; startup advisor @tejawe

Speakers:
- Jeff Lapin, Tech Coast Angels, President of LA Network
- Brad Zions, Harvard Business School Angels; Partner at Structure Partners
- Kris Bjornerud, Crosscut Ventures, Venture Partner; Amplify LA, Executive Director
- Dan Chen, Siemer & Associates, Managing Director
- Shamin Rostami, TYLT Lab, Partner

Speaker Bios:
- Jeff Lapin, Tech Coast Angels, President of LA Network. Members of the Tech Coast Angels fund early stage Southern California technology companies. The membership consists of approximately 300 individuals from 5 independent regional networks (Central Coast, Los Angeles, Orange County, San Diego, Inland Empire).

- Brad Zions, Harvard Business School Angels; Partner at Structure Partners. Brad Zions is a Los Angeles-based investor and entrepreneur. Zions has deep domain expertise in digital media and the restaurant, apparel and entertainment industries. Zions has been an active angel investor for the past 16 years, both individually and as a member of HBS Angels. Recent investments include Jukin Media, Moviepass, bBooth, Parachute, TrustEgg and Venga. Previous exits include QXL (now Tradus, which was acquired by Naspers in 2008) and Google via Ron Conway’s Angel funds I and II.

- Evan Eneman, Wharton Angel Network of SoCal, President; Co-founder of WAN SoCal

Evenings at the Loft: Design Across Mediums @ Marina del Rey Hotel - Edgewater Room
June 26, 2015 @ 4:00 pm – 5:00 pm
Track: Design

Evenings at the Loft is coming to SBF! Take a peek inside the fastest growing design community salon. Featuring four ten minute talks on Virtual Reality, Art Installations, Wearables and Lean Practices.

Speakers:

- Michael Murdock, Co-founder and Creative Director, Otherworld Interactive, @otherworldvr
- Megan Geckler, Installation Artist, @MeganGecklerArt
- Jeremiah Gardner, Founder, Lean Brand Lab, @JeremiahGardner
- Eric Olsen, Director of Design, Karten Design
- Tommy Change, VP of Digital Marketing and Ecommerce, Misfit

View The Full “Design Friday” @ SBF Schedule.

Design Track presented by:

klugelogowhite

Girls Talk Tech: Ask Kids Workshop @ Marina Del Rey Hotel - Boardroom
June 26, 2015 @ 4:00 pm – 6:00 pm
Track: Women

Join us for this discussion on girls in tech, from Girls Who Code, who are visiting LA this summer, so we thought we’d invite them to Silicon Beach Fest as a great way to see what is happening in tech.  This workshop provides a forum for open discussion with girls in tech,  teens age 12-14.  Adults are always talking about how to increase girls in tech, so here’s the opportunity to ask girls questions about technology, phone and app social media use, etc.  The audience is invited to ask questions like: “What inspired you to learn to code”, “Who are your role models,”  ”What do you wish there were more of in the world to help increase girls in tech”, “Do you feel there is bias to girls in tech, and what can be done about it” “What apps do you use?” “Do you really use Snapchat all the time and not Facebook, etc”

Moderator: Lori Schwartz, Managing Partner, StoryTech

Evenings at the Loft: Lounge, Play Party and Prizes! @ Marina del Rey Hotel - Edgewater Room
June 26, 2015 @ 5:00 pm – 6:00 pm
Track: Design

Come on in and kick your feet up with Kluge. We will be ending the day with a creative play workshop. We will have walls of interactive activities, a UX sketching station, a virtual reality booth and much more! Or just step in for a drink and kick your feet up while you gear up for all of the SBF after-party shenanigans!

To close the day we´ll be raffling off prizes, including a General Assembly $500 Class Credit, a one year membership to Adobe Creative Cloud, an Axure License, an Axure Training Bootcamp, free tickets to Evenings at the Loft, a few Misfit Shines and much more!

View The Full “Design Friday” @ SBF Schedule.

Design Track presented by:

klugelogowhite