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Mobile marketing is on the fast track to overtake desktop and become our single most used device and digital marketing/ad budgets prove it. We surf the web, communicate, email, utilize apps hourly, but how is a marketer to navigate this channel with all its entrée points – both online and offline? Display advertising leaves much to be desired. What alternative creative uses are marketers employing in this new landscape? How is mobile marketing impacting content development and cross-channel campaigns? How is big data informing mobile marketing and where does location-based fit in? We’ll explore all these topics and more.
Moderator: Erik Sass, MediaPost, Reporter
- Marc Mitchell, Lootsie, CEO
- Michael Hayes, UberMedia, CRO/CMO @UberMedia
- Adam Brenner, sparks & honey, Director of Product and Emerging Platforms
- Komnieve Singh, CallFire, Co-Founder and President
Mobile payments experts and entrepreneurs will explore the latest developments in mobile payments and what we can all expect next in the ever changing world of money and digital money. How does Apple Pay change the mobile payments landscape? What will the consumer and merchant adoption curve look like? What’s next for Samsung Pay, Android Pay and others? What are the latest trends in digitizing not only the payment, but discounts, offers, receipts and electronic billing? What are some of the challenges in deploying new payments technologies and reaching the desired consumer and merchant adoption levels?
Moderator: Vincent Hruska, City National Bank, SVP
- Steve Landry, GlobeOne, COO
- Ben Katz, CARD.com, Founder and CEO
- Colleen Poynton, Core Innovation Capital
- Shai Stern, CheckAlt, CEO
- Matthew Goldman, Wallaby, CEO
This session will focus on key aspects of the Internet of Things (IoT) and the overall connectivity of products and devices. With the changing nature of business and the “things” themselves, sensors, connectivity elements, and software are increasingly being embedded into the products manufacturers around the globe are designing and building. Come learn how to navigate, participate in, and engage your business with this global tech transformation. This is a must-attend for tech executives, device and product manufacturers, and software, application, and product designers, and more!
Moderator: Kimberly Hawkins, Intertek, Account Executive, Internet of Things, Smart Services
- Marcel Hill, Intertek, Global Director of Internet of Things (IoT) Services
- Matt Nelson, Intertek, Business Development Manager
Marcel Hill, Intertek, Global Director of Internet of Things (IoT) Services. As a global business Trailblazer at Intertek for services addressing the Internet of Things, Marcel Hill brings his 20+ years of experience in progressive manufacturing, operations, and technical leadership in highly regulated environments to retailers and manufacturers alike. Marcel guides a team comprised of engineering, sales, quality, logistics, EH&S, and customer service members, using First-hand knowledge and experience to aid in effective decision-making and the cultivation of sustainable partnerships. He is responsible for customer-focused wireless solutions designed to offer global brands a comprehensive scope of safety, performance, and quality testing and certification services.
Matt Nelson is a Business Development Manager for software testing and wireless testing services at Intertek. He has over 10 years’ experience in business development and validation testing, and he helps manage a number of certification programs, including JavaVerified, Microsoft Phonestore, Qualcomm TBT, Virgin Mobile, and Blackberry 10. According to Matt, assisting vendors in the creation of application stores and different testing initiatives is our growing expertise, as are many other testing and problem-solving initiatives.
Kimberly Hawkins provides complete testing, certification, and consulting solutions to her clients so they meet all necessary requirements for domestic and global market entry. She creates a team of experts and engineering talent around each client project so that an effective and successful roadmap is implemented to support clients’ business initiatives. Her purview of solutions includes a wide range of services such as wireless, Bluetooth, performance, software, and compliance testing, along with design and global certification support.
Our panel with senior execs will cover: What do you look for in a resume? What makes one stand out over another? What puts you off? Where do you advertise jobs? Can you just apply directly? What are the key traits you look for when interviewing a candidate? What can someone do to really make an impression?
Any interviewing successes or horror stories? What is the demand across LA?
Is there a different approach a candidate should take for a startup vs mid-size vs large company? What changes are you seeing in the job market?
Moderator: Marc Cohen, EVP ConSol Partners
- Tino Lucente, Verizon Digital Media Services, Senior Recruiting Manager
- Perry Evoniuk, Evite, CTO
- Shariq Osman, DIRECTV, Senior Manager
- Rob Krumwiede, Creative Artists Agency, VP of Technology
- Courtney Montpas, HIRED, General Manager
- Tim Nabhani, Dollar Shave Club, VP of Engineering
This panel will examine how the latest in mobile technology is revolutionizing various industries. Topics will include beacons, ACR (Audio Content Recognition), geofencing, augmented reality, and the way they are being applied to solve real business needs.
Moderator: Lori Schwartz, StoryTech, Founder @worldofschwartz
- Allen Vartazarian, Instantly, VP of Product
- Nick Desai, Heal, Co–Founder/CEO
- Laurent Grill, Zeel, LA General Manager @laurentgrill
- Heena Rastogi, eHarmony, Senior iOS Developer
Developer Track presented by: