Silicon Beach Fest

Schedule

Get the Silicon Beach Fest schedule grid here.

Jun
25
Thu
All Mobile, All the Time: Marketing in a Device-driven World @ Marina del Rey Hotel - Edgewater Room
June 25, 2015 @ 3:00 pm – 4:00 pm
Track: Mobile

Mobile marketing is on the fast track to overtake desktop and become our single most used device and digital marketing/ad budgets prove it. We surf the web, communicate, email, utilize apps hourly, but how is a marketer to navigate this channel with all its entrée points – both online and offline? Display advertising leaves much to be desired. What alternative creative uses are marketers employing in this new landscape? How is mobile marketing impacting content development and cross-channel campaigns? How is big data informing mobile marketing and where does location-based fit in? We’ll explore all these topics and more.

Moderator: Erik Sass, MediaPost, Reporter

Panelists:
- Marc Mitchell, Lootsie, CEO
- Michael Hayes, UberMedia, CRO/CMO @UberMedia
- Adam Brenner, sparks & honey, Director of Product and Emerging Platforms
- Komnieve Singh, CallFire, Co-Founder and President

Presented by:
instantly

Mobile Payments @ Marina del Rey Hotel - Edgewater Room
June 25, 2015 @ 4:00 pm – 5:00 pm
Track: Mobile

Mobile payments experts and entrepreneurs will explore the latest developments in mobile payments and what we can all expect next in the ever changing world of money and digital money.  How does Apple Pay change the mobile payments landscape?  What will the consumer and merchant adoption curve look like?  What’s next for Samsung Pay, Android Pay and others?  What are the latest trends in digitizing not only the payment, but discounts, offers, receipts and electronic billing?  What are some of the challenges in deploying new payments technologies and reaching the desired consumer and merchant adoption levels?

Moderator: Vincent Hruska, City National Bank, SVP

Speakers:
- Steve Landry, GlobeOne, COO
- Ben Katz, CARD.com, Founder and CEO
- Colleen Poynton, Core Innovation Capital
- Shai Stern, CheckAlt, CEO
- Matthew Goldman, Wallaby, CEO

Presented by:
city-national-bank

Jun
26
Fri
CTO Stories @ Marina del Rey Hotel - Marina Room
June 26, 2015 @ 11:00 am – 12:00 pm
Track: Developer Startups

Silicon Beach CTOs from top companies will discuss how they find developers, build their team, work with other teams in their organization, and scale for growth from startup to next stages.

Moderator: Casey Frith-Smith, FOX Network Engineering & Operations, VP Video Solutions

Speakers:
- Lukas Sliwka, Grindr, CTO
- Sunil Bhanot, Demand Media, VP of Software Engineering
- Ethan Kravitz, Curbstand, CTO @CurbStand
- John Coogan, Soylent, CTO / Co-Founder

Developer Track presented by:

directv_logo-1

Growth Hacking: Tips and Techniques @ Marina del Rey Hotel - Marina Room
June 26, 2015 @ 2:00 pm – 3:00 pm
Track: Developer

Growth hacking experts will share tips and techniques in Growth Hacking, where developers create quick code and scripts to capture marketing data from social media and other open sites, to help them target potential customers, generate sales leads, increase product awareness, and build customer and client databases. These techniques are useful for startups, sales, growth and more. Growth hacking is a unique combination of skill sets of developers and marketers; we’ll discuss how they can work together for successful growth hacking results.

Moderator: Javon Frazier, Maestro Media Ventures, Principal. Formerly Marvel Entertainment, VP Games Marketing @JavonFrazier

Speakers:
- Justin Wu, Vytmn, Co-Founder / Growth Engineer
- Peter Chen, Vytmn, CTO
- Marieme Haynes, JKH Naturals, Managing Director, previously at Microsoft

Presented by:

directv_logo-1

The Bleeding Edge of Mobile @ Marina del Rey Hotel - Marina Room
June 26, 2015 @ 3:00 pm – 4:00 pm
Track: Mobile

This panel will examine how the latest in mobile technology is revolutionizing various industries.  Topics will include beacons, ACR (Audio Content Recognition), geofencing, augmented reality, and the way they are being applied to solve real business needs.

Moderator: Lori Schwartz, StoryTech, Founder @worldofschwartz

Speakers:
- Allen Vartazarian, Instantly, VP of Product
- Nick Desai, Heal, Co–Founder/CEO
- Laurent Grill, Zeel, LA General Manager @laurentgrill
- Heena Rastogi, eHarmony, Senior iOS Developer

Developer Track presented by:

directv_logo-1

Developers and Product Managers: Working Together @ Marina del Rey Hotel - Marina Room
June 26, 2015 @ 4:00 pm – 5:00 pm
Track: Developer

Experts in product development for software to Internet of Things will discuss strategies and tools for product development including systems for decreased product cycle time, user input and feedback for improvements and updates, lean development, new product features, rollout strategies, software tools to help with product management, and more.

Moderator: Cauri Jaye, rhubarb studios, CEO

Speakers:
- Mark Thomas, Google, Product Manager
- Chris Chandler, Fandango, Senior Director Product and UX
- Mary Baldwin, Pivotal Labs, Product Management
- Brian Kuhn, Media Temple, VP of Product
- Ben Handzo, NationBuilder, Head of Product

Developer Track presented by:

directv_logo-1

Developers Roundtable @ Marina del Rey Hotel - Marina Room
June 26, 2015 @ 5:00 pm – 6:00 pm
Track: Developer

Developers sound off on what they wish Business Dev, Product Managers, CTOs, CEOs, and their clients knew or understood, to help increase business efficiency.

Moderator: Espree Devora, WeAreLATech, Founder

Speakers:
- Kevin Goslar, Originate, Director of Engineering
- Gregorio Rojas, Sabio,LA, Co-Founder
- Brady Tsurutani, DIRECTV, Senior Director of Mobile Software Engineering
- Christian Harden, NFL Digital Media, Application Development Manager
- Matthew Montanez, LIVESTRONG.COM, iOS Engineer @MattMontanez
- Suzzee Uy, Bridg, Senior Software Engineer

Developer Track presented by:

directv_logo-1