Get the Silicon Beach Fest schedule grid here.
Mobile marketing is on the fast track to overtake desktop and become our single most used device and digital marketing/ad budgets prove it. We surf the web, communicate, email, utilize apps hourly, but how is a marketer to navigate this channel with all its entrée points – both online and offline? Display advertising leaves much to be desired. What alternative creative uses are marketers employing in this new landscape? How is mobile marketing impacting content development and cross-channel campaigns? How is big data informing mobile marketing and where does location-based fit in? We’ll explore all these topics and more.
Moderator: Erik Sass, MediaPost, Reporter
- Marc Mitchell, Lootsie, CEO
- Michael Hayes, UberMedia, CRO/CMO @UberMedia
- Adam Brenner, sparks & honey, Director of Product and Emerging Platforms
- Komnieve Singh, CallFire, Co-Founder and President
Expert panelists will discuss how audience consumption has changed the digital landscape. They will present a new business model addressing ways in which advertisers, technology companies, and service providers can work together to bridge the gap between traditional media platforms and emerging digital platforms. They will also explore new advertising and other revenue streams arising from the new media company eco-system, and propose ways participants can incorporate them into today’s work environment.
Moderator: Ron Camhi, Michelman & Robinson, LLP, Partner
- Vic Sapphire, Michelman & Robinson, LLP, Partner
- Ryan Hong, Michelman & Robinson, LLP, Partner
- Amy Leavitt, Briabe Mobile, Marketing Director
- Josh Entman, Jukin Media, Co-Founder and Chief Development Officer @JoshEntman
From Super Bowl campaigns to retail, brands and agencies are facing the growing need to integrate digital into their strategy, creative, and production processes. The panel will feature agency and brand leaders that deal with this challenge on a daily basis and provide insight into their experiences and learnings, and their thoughts on the future of digital integration.
Moderator: Josh Crick, Leo Burnett, SVP, Managing Director of Digital Integration
- Josh Crick, Leo Burnett, Managing Director, Digital Integration
- Victor Nguyen Long, Audi, GM, Customer Experience @VNL
- Carolyn Coyne, Facebook, Creative Strategist, Facebook Creative Shop
- Kingsley Taylor, MRY West, Managing Director
- Derek van den Bosch, Red Interactive, VP of Operations and Delivery
Silicon Beach CTOs from top companies will discuss how they find developers, build their team, work with other teams in their organization, and scale for growth from startup to next stages.
Moderator: Casey Frith-Smith, FOX Network Engineering & Operations, VP Video Solutions
- Lukas Sliwka, Grindr, CTO
- Sunil Bhanot, Demand Media, VP of Software Engineering
- Ethan Kravitz, Curbstand, CTO @CurbStand
- John Coogan, Soylent, CTO / Co-Founder
Developer Track presented by:
Learn from industry experts on how to market and produce your digital content or projects internationally in this hands-on discussion and workshop.
- Bettina Sherick, Hollywood in Pixels, Founder. Formerly 20th Century Digital Marketing, SVP Digital Strategic Marketing. Bettina pioneered Digital Marketing for 20th Century Fox International (TCFI). During her 14 years with Fox, she ensured that TCFI consistently stayed at the forefront of movie studios for innovative digital marketing programs and marketing partnerships. She oversaw over 100+ international digital marketing campaigns across multiple platforms, including blockbuster new release films including THE FAULT IN OUR STARS, LIFE OF PI, the entire X-MEN franchise, both RISE and DAWN OF THE PLANET OF THE APES, AVATAR, all films in the ICE AGE franchise, and THE SIMPSONS MOVIE, the latter of which won the Webby Award and People’s Voice Webby Award. @bettina
- John Heisen, Bunnygraph Entertainment, Founder. John and his company Bunnygraph Entertainment, work with writers, talent, and technologists to create serialized formats for television, interactive/web and mobile platforms in what he calls “Storytelling through Advanced Content”. After completing a three year run as Transmedia Producer / Showrunner for the Academy Awards (Oscar.com), John now focuses on the development of a range of TV and film projects in both the US and around the world. His short film LONE HUNTER recently premiered at the Los Angeles Asia Pacific Film Festival and was selected for the Court Metrage at the Cannes Film Festival.
Digital advertising has become more sophisticated and complex than ever, with the advent of programmatic buying, big data and an unlimited number of technology providers serving the blooming ad tech ecosystem. In this advanced marketing technology session, you’ll hear from some of the brightest minds in advertising tech about what’s hot in 2015 and what to look for from digital marketing over the next five years.
Moderator: Colette Dill Lerner, Steel and Pepper, Managing Partner
- Greg Pritchard, GumGum, SVP Business Development
- Angela Kinsella, Demand Media, Senior Dir. Programmatic Sales
- Varoujan Bedirian, Viant, VP Product Management
- Sheila Marmon, Mirror Digital, Founder and CEO
Growth hacking experts will share tips and techniques in Growth Hacking, where developers create quick code and scripts to capture marketing data from social media and other open sites, to help them target potential customers, generate sales leads, increase product awareness, and build customer and client databases. These techniques are useful for startups, sales, growth and more. Growth hacking is a unique combination of skill sets of developers and marketers; we’ll discuss how they can work together for successful growth hacking results.
Moderator: Javon Frazier, Maestro Media Ventures, Principal. Formerly Marvel Entertainment, VP Games Marketing @JavonFrazier
- Justin Wu, Vytmn, Co-Founder / Growth Engineer
- Peter Chen, Vytmn, CTO
- Marieme Haynes, JKH Naturals, Managing Director, previously at Microsoft
Experts in product development for software to Internet of Things will discuss strategies and tools for product development including systems for decreased product cycle time, user input and feedback for improvements and updates, lean development, new product features, rollout strategies, software tools to help with product management, and more.
Moderator: Cauri Jaye, rhubarb studios, CEO
- Mark Thomas, Google, Product Manager
- Chris Chandler, Fandango, Senior Director Product and UX
- Mary Baldwin, Pivotal Labs, Product Management
- Brian Kuhn, Media Temple, VP of Product
- Ben Handzo, NationBuilder, Head of Product
Developer Track presented by:
Developers sound off on what they wish Business Dev, Product Managers, CTOs, CEOs, and their clients knew or understood, to help increase business efficiency.
Moderator: Espree Devora, WeAreLATech, Founder
- Kevin Goslar, Originate, Director of Engineering
- Gregorio Rojas, Sabio,LA, Co-Founder
- Brady Tsurutani, DIRECTV, Senior Director of Mobile Software Engineering
- Christian Harden, NFL Digital Media, Application Development Manager
- Matthew Montanez, LIVESTRONG.COM, iOS Engineer @MattMontanez
- Suzzee Uy, Bridg, Senior Software Engineer
Developer Track presented by: